An innovative concept introduced by BMW Group Design prepares the ground for this new approach: the GINA (Geometry and Functions In "N" Adaptions) principle grants more freedom for car design. It allows the creation of products with a design and functional range that express individuality and meet the wide variety of requirements of those who are using them.
By introducing the GINA philosophy, BMW Group Design presents ways of meeting design challenges in the future. For more than 10 years now, these issues have inspired Bangle's ideas. Time and time again, these ideas have been motivating the BMW Group Design team to break new ground and to find pioneering solutions. These results have spawned new customer expectations which in turn inspires designers to develop further innovations.
The GINA philosophy offers designers as well as development and production specialists an opportunity to challenge existing principles and conventional processes. Solutions that will benefit the car of the future are examined without predefined rules and from as many perspectives as possible. This also involves questioning what is believed to be set in stone. Does a car roof really have to rest on pillars and be bordered by windows? Do all functions have to be visible at all times, even when they are not needed? How many personalization options does my car offer? Are there any possible alternatives to the rigid body shell made of steel or plastic?
Questions like these lead to groundbreaking, cross-segmental solutions - and visions of the future of individual mobility. An essential principle of the GINA philosophy is to deliberately integrate the potential of new materials and pioneering, innovative constructions into the creative design process, and the idea of challenging existing manufacturing methods and material concepts.
With the development of the GINA Light Visionary Model, the BMW Group presents examples of visionary solutions. For the first time, exemplary adaptations of various approaches described by the GINA philosophy are brought to life to illustrate the potential impact of this concept on the future of automotive engineering. The limits of current material properties and manufacturing processes are projected far into the future.
All innovations that these cars present focus on the variable adaptation of form and function based on individual and situation-related driver requirements as well as the demands of the driving situation itself. Therefore, both the exterior and the interior are equipped with a variety of components that differ significantly from conventional solutions, not only by the way they look but also in terms of their basic properties.
For example, the GINA Light Visionary Model presents features such as a virtually seamless outer skin made of a textile fabric that stretches across a moveable substructure. Functions are only offered if and when they are actually required. The drastic re-interpretation of familiar functionality and structure means that drivers have a completely new experience when they handle their car. Using these functions, the driver experiences an emotional reaction. This is caused by the fact that he can adapt the car's appearance to suit his personal wishes. In this application, the intelligent deployment of flexible material dispenses with the need for complex mechanical features. At the same time, the versatile appearance has a natural aesthetic appeal.
It is one of the GINA principles to challenge existing solutions in order to broaden the context, thus extending the scope of possibilities for customers. In the engine compartment of the BMW CS1 concept car, the engine cover has been replaced by flexible stretch material. A graphical display panel provides information on the particular arrangement of the service functions, integrated zip fasteners facilitate easy, hands-on access to the filler caps of the cooling water and wiper water tanks.
A number of functions - cover, orientation and access to service points - are integrated into one component in a logical and attractive manner. This deliberately minimalist approach to the deployment of components is an active contribution to the protection of resources.
BWM designers have come up with a method that allows manufacturers to decorate outer skin components that have been preformed by conventional methods with individually configured high-precision contour lines prior to their reintegration into the manufacturing process. The
With Rapid Manufacturing, customer preferences can be implemented when car body elements and other components are designed to the specifications of designers.
The cockpit surface of the BMW Concept Coupé Mille Miglia 2006, which has been influenced by the technology of industrial origami, is another example of vision-based, revolutionary design. It has produced solutions that reflect several guiding principles of the GINA Philosophy.
The exterior design of concept cars also reflects innovative concepts resulting from the practical implementation of visionary ideas. Both the sculptural design presented by the BMW X Coupé concept car, for example, and the interplay of convex-concave surfaces that has affected the design of all production vehicles (introduced for the first time in the Z4), are derived from visions with an innovative power. This power is generated by the unrestricted freedom that characterizes the quest for wider design possibilities. The design deliberately uses the interplay of splines as character lines and the natural flow of stretched convex-concave surfaces.
The GINA philosophy objective also includes the quest for sustainability on different levels. The search for new materials and production technologies favours solutions that work with less raw material and energy. A minimalist approach to the use of components and production stages yields ecological and economic benefits. As part of our endeavor to create social sustainability, we are looking for production methods that rely on the expertise of highly qualified specialists instead of expensive manufacturing tools.
Research objects such as the GINA Light Visionary Model demonstrate that the principles of the GINA philosophy grant designers maximum freedom for approaching their subject with visionary thinking. This approach is used for finding solutions that offer customers new possibilities of adapting forms and functions to suit a variety of personal requirements and the driving situation in hand.
This way, visions can create products that allow drivers to interact with their vehicle in ways that reach far beyond the conventional individualization potential established thus far. The GINA philosophy allows BMW Group Design to support and steadily enhance this interaction and help drivers build a strong emotional relationship with their car.
With its sensible and careful use of resources for products and their development, the GINA principle contributes to the sustainability of future car generations. After all, the social significance of the GINA philosophy is a product of its heightened application of social aspects both to the development processes and to the conscious reflection of customer requirements.
By introducing the GINA philosophy, BMW Group Design presents ways of meeting design challenges in the future. For more than 10 years now, these issues have inspired Bangle's ideas. Time and time again, these ideas have been motivating the BMW Group Design team to break new ground and to find pioneering solutions. These results have spawned new customer expectations which in turn inspires designers to develop further innovations.
The GINA philosophy offers designers as well as development and production specialists an opportunity to challenge existing principles and conventional processes. Solutions that will benefit the car of the future are examined without predefined rules and from as many perspectives as possible. This also involves questioning what is believed to be set in stone. Does a car roof really have to rest on pillars and be bordered by windows? Do all functions have to be visible at all times, even when they are not needed? How many personalization options does my car offer? Are there any possible alternatives to the rigid body shell made of steel or plastic?
Questions like these lead to groundbreaking, cross-segmental solutions - and visions of the future of individual mobility. An essential principle of the GINA philosophy is to deliberately integrate the potential of new materials and pioneering, innovative constructions into the creative design process, and the idea of challenging existing manufacturing methods and material concepts.
With the development of the GINA Light Visionary Model, the BMW Group presents examples of visionary solutions. For the first time, exemplary adaptations of various approaches described by the GINA philosophy are brought to life to illustrate the potential impact of this concept on the future of automotive engineering. The limits of current material properties and manufacturing processes are projected far into the future.
All innovations that these cars present focus on the variable adaptation of form and function based on individual and situation-related driver requirements as well as the demands of the driving situation itself. Therefore, both the exterior and the interior are equipped with a variety of components that differ significantly from conventional solutions, not only by the way they look but also in terms of their basic properties.
For example, the GINA Light Visionary Model presents features such as a virtually seamless outer skin made of a textile fabric that stretches across a moveable substructure. Functions are only offered if and when they are actually required. The drastic re-interpretation of familiar functionality and structure means that drivers have a completely new experience when they handle their car. Using these functions, the driver experiences an emotional reaction. This is caused by the fact that he can adapt the car's appearance to suit his personal wishes. In this application, the intelligent deployment of flexible material dispenses with the need for complex mechanical features. At the same time, the versatile appearance has a natural aesthetic appeal.
It is one of the GINA principles to challenge existing solutions in order to broaden the context, thus extending the scope of possibilities for customers. In the engine compartment of the BMW CS1 concept car, the engine cover has been replaced by flexible stretch material. A graphical display panel provides information on the particular arrangement of the service functions, integrated zip fasteners facilitate easy, hands-on access to the filler caps of the cooling water and wiper water tanks.
A number of functions - cover, orientation and access to service points - are integrated into one component in a logical and attractive manner. This deliberately minimalist approach to the deployment of components is an active contribution to the protection of resources.
BWM designers have come up with a method that allows manufacturers to decorate outer skin components that have been preformed by conventional methods with individually configured high-precision contour lines prior to their reintegration into the manufacturing process. The
With Rapid Manufacturing, customer preferences can be implemented when car body elements and other components are designed to the specifications of designers.
The cockpit surface of the BMW Concept Coupé Mille Miglia 2006, which has been influenced by the technology of industrial origami, is another example of vision-based, revolutionary design. It has produced solutions that reflect several guiding principles of the GINA Philosophy.
The exterior design of concept cars also reflects innovative concepts resulting from the practical implementation of visionary ideas. Both the sculptural design presented by the BMW X Coupé concept car, for example, and the interplay of convex-concave surfaces that has affected the design of all production vehicles (introduced for the first time in the Z4), are derived from visions with an innovative power. This power is generated by the unrestricted freedom that characterizes the quest for wider design possibilities. The design deliberately uses the interplay of splines as character lines and the natural flow of stretched convex-concave surfaces.
The GINA philosophy objective also includes the quest for sustainability on different levels. The search for new materials and production technologies favours solutions that work with less raw material and energy. A minimalist approach to the use of components and production stages yields ecological and economic benefits. As part of our endeavor to create social sustainability, we are looking for production methods that rely on the expertise of highly qualified specialists instead of expensive manufacturing tools.
Research objects such as the GINA Light Visionary Model demonstrate that the principles of the GINA philosophy grant designers maximum freedom for approaching their subject with visionary thinking. This approach is used for finding solutions that offer customers new possibilities of adapting forms and functions to suit a variety of personal requirements and the driving situation in hand.
This way, visions can create products that allow drivers to interact with their vehicle in ways that reach far beyond the conventional individualization potential established thus far. The GINA philosophy allows BMW Group Design to support and steadily enhance this interaction and help drivers build a strong emotional relationship with their car.
With its sensible and careful use of resources for products and their development, the GINA principle contributes to the sustainability of future car generations. After all, the social significance of the GINA philosophy is a product of its heightened application of social aspects both to the development processes and to the conscious reflection of customer requirements.
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