Saab is marketing the cars by using the campaigns which was related to the aircraft maker of Sweden. The main motive behind this kind of campaigning of the car models is to popularize the car models and to emphasize on the fact that there cars had been born from jets. Another reason is that these cars have got the design of the aircraft aerodynamic. These kinds of tactics are adopted by the company to attract the people by saying that same technology is used in the manufacturing of the cars which is used in the planes.
Saab had been a leader in the production of the car models which are unique and serving the needs of the people. Recently the company had manufactured a concept car which is composed of the traditional doors. These doors are very much similar to the doors which are used in the fighter jets so that they can form a canopy. Whole car is made up of the light materials so that fuel economy can also be maintained. Besides this, company had also decided to use the ethanol instead of using the gasoline.
The engine used in the models of Saab is V6 engine which is providing the 400 hp and is present in dual quantity in order to enhance the performance of the car. The production of these car models are increasing and people are more enthusiastic about the generation of the new version of cars.
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